All work

RetroFM App Install Campaign

A six-month SEO and app-store optimisation campaign to grow installs for the RetroFM audio platform.

Client: RetroFM

The brief

Installs were the only metric that mattered, so the campaign ran keyword research, content and technical fixes against that single target.

Work covered the site and the store listing together — there is no point ranking for a term the listing then fails to convert.

Results

+280% organic traffic
First page for 45+ keywords
+150% app installs
+320% impressions

What we built

Keyword research
Content optimisation
Technical SEO
App store optimisation
Link building

Built with

Search Console · GA4 · ASO · Technical SEO

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